BENJAMIN PORTAS (VIC) - IDOLATRY RATIO
Screening from 8:00pm - Wednesday, 5th October
Artist Talks - 6:00pm
Running - 6th October - 22nd October 2016
FELTdark is viewable: Wed - Sat: 6pm - 12am, Fri: 7pm - 12am
Idolatry Ratio looks at our relationship with the lexicon of consumerism - promoting products and painfully familiar brand narratives through a simulated space. We exist with an inflated eagerness to engage in ideals, life practices, and the pursuit of value through the instruction of commercialism. Meaning and desire is processed, augmented and repeated.
Scenes display fragmented brand icons, blurred with fictitious product predictions. These scenes may be our current distorted view of excess information and compounded aesthetics, or a future study of artefacts detached from creator and original intent.